“Tommy Hilfiger does it every time , though she’d thought she was safe now. They’d said he’d peaked, in New York. Like Benetton, the name would be around, but the real poison her, would have been drawn. it’s something to do with the context, here, with not expecting it in London.When it starts, it’s pure reaction, like bitting down hard on a piece of foil”(pg 18)

The words and ideas that seem significant in this passage are poison to her, pure reaction like bitting a piece of foil, and Tommy Hilfiger does it to her every time.Poison to her and Tommy Hilfiger does it to her every time stick out to me the most. It’s shocking how this name brand of clothes makes her feel so bad inside as if she was hit with poison. She cant bear to see or know she is in the presence of such brand. What really sticks out is how the author describes to readers how painful by comparing it to biting on a piece of foil. It helps readers understand and feel what she is going through. The author compares the unknown to something known allowing readers to relate.This passage is important because it tells you a little about the character Cayce by describing a personal moment in where she endures what she calls an allergic reaction.

What this also might suggest as far as theme in the novel that there might mentions of advertising, marketing and selling. Also that the character Cayce is trying to escape or somewhat against the materialistic world out there. I think from this passage the author expects us to use this to somewhat undertstand his character to also show readers how complex and weird this book may continue to be.